The new Emirati Women’s Day lens can be activated by scanning the QR code here. “As we roll out the lens, we honor and congratulate all Emirati women for contributing to our nation’s growth as they inspire the new generation.” Their drive and steadfast commitment have given them the opportunity to succeed, defy the odds and pave the way in various fields. Rasha El-Ghoussaini, head of industry - luxury, auto, tech and travel at Snap, said: “Emirati women contribute to the UAE’s talent pool and work hard to realize the nation’s goals.
The theme of this year’s event is “Inspiring Reality … Sustainable Future,” and with this in mind, the lens will allow women to choose from a range of career looks, including teacher, astronaut and pilot. She added: “The Unstereotype Alliance UAE National Chapter is delighted to support Snap in its efforts to advance more progressive portrayals of gender in content and media and highlighting the true potential and impact of women.”Īs part of the collaboration, Snap will introduce a dedicated Snapchat lens that aims to showcase the capabilities of women in the UAE on Emirati Women’s Day, which falls on Sunday.
Its portrayal of women and girls contributes to shaping cultural norms and expectations of gender roles in society, and therefore either supporting the exclusion of women from meaningful participation in public and business life or their full inclusion.” Mouza Al-Shehhi, director of the UN Women Liaison Office for the Gulf Cooperation Council, said: “Media and advertising has a huge influence on creating and countering gender stereotyping. The 2021 legislation would have applied to any print, broadcast or digital news organization with a dedicated editorial staff that published at least on a weekly basis.ĭUBAI: The company behind Snapchat, Snap Inc., is partnering Unstereotype Alliance - a platform that seeks to eradicate harmful stereotypes in media and advertising - to celebrate Emirati women.ĭr. It would allow them to work together to win better deals from Facebook, Google and other large platforms, according to the news release. The updated bill would cover news publishers with fewer than 1,500 full-time employees and non-network news broadcasters. The group includes Democratic Senator Amy Klobuchar and Republican Senator John Kennedy, both members of the Judiciary Committee, and House Judiciary Committee members David Cicilline, a Democrat, and Ken Buck, a Republican.Ī previous version of the bill, introduced in March 2021, was opposed by two technology industry trade groups that Meta Platforms' Facebook, and Alphabet's Google belong to - the Computer & Communications Industry Association and NetChoice. The Journalism Competition and Preservation Act “removes legal obstacles to news organizations' ability to negotiate collectively and secure fair terms from gatekeeper platforms that regularly access news content without paying for its value,” according to a news release from the lawmakers.
WASHINGTON: A bipartisan group of US lawmakers on Monday released a revised version of a bill aimed at making it easier for news organizations to negotiate collectively with platforms like Google and Facebook.